We
like
what
we do
And we like knowing
that our clients
are happy with
our lead generation results.
Our story
in a few words
Bridging Businesses and Prospects Since 1985
Our journey began 30 years ago when our Founder, Linda Sumrack, was part of the marketing team at a Top 5 accounting firm. She recognized a specific need among businesses seeking to connect with fresh prospects to boost their sales funnels.
Starting on her own, Linda founded SGS in 1985, making cold calls from a simple spreadsheet and setting appointments for a handful of clients. Thanks to referrals and evolving technology, SGS quickly grew into the successful national firm it is today.
Today, we serve a diverse range of clients, including professional service firms, finance, human resources, manufacturing, industrial sectors, and many more. Despite our growth, we’ve stayed true to our original concept: the power of human-to-human (H2H) connections with prospects.
By showcasing our clients’ unique strengths and differentiators, we focus on demonstrating the true value of every introduction. Combining this H2H approach with digital marketing strategies forms the foundation of the best ROI for our clients.
Mission
To create genuine, human-to-human connections that help our clients grow. We focus on understanding each client’s goals, identifying the right prospects, and delivering meaningful opportunities that strengthen their sales funnel.
Vision
To remain the trusted partner businesses turn to for building consistent, high-quality outreach. We aim to elevate the role of personalized communication in an increasingly automated world, ensuring every client’s message stands out.
Value
We combine proven outreach methods with modern digital tools to deliver measurable ROI. Our value lies in our experience, our commitment to accuracy and professionalism, and our ability to represent each client as if we were part of their internal team.
Outsourced Appointment Setting vs. In-House SDRs
A Side by Side Comparison
Category
Outsourced Appointment Setting
(SGSPros)
In-House Sales Team
| Speed to Launch | Immediate ramp-up with trained reps | 4–8 weeks to hire, onboard, and train |
| Cost | Fixed monthly pricing; no overhead | Salaries, benefits, tools, management overhead |
| Expertise | Specialized outreach pros with industry experience | Familiar with company offerings, less trained in high-volume outreach |
| Scalability | Easily scale up or down based on campaign needs | Requires hiring/firing or internal shifts |
| Technology Included | CRM, email automation, call tracking included | Must purchase/manage own tech stack |
| Management Required | Fully managed by SGSPros | Requires daily oversight and coaching |
| Consistency | Proven scripts, tested outreach sequences | Quality varies depending on rep and training |
| Focus | 100% focused on outreach and appointment setting | May be pulled into internal meetings or admin tasks |
